Selva Ventures expands its capital base with a $34 million investment for a second fund with an emphasis on the beauty and personal care sector.
WHO: Selva Ventures, the Los Angeles–based venture capital firm founded in 2019 by Kiva Dickinson, invests in companies at the seed and Series A stages and assists with resources across finance, operations, and retail partnerships. Its first fund was a $10 million vehicle that invested in 14 brands. The second fund will focus on healthy living CPG brands.
WHY: The $34 million in capital commitments for the second fund will focus on investments deployed for consumer brands that promote healthier living in the health, wellness, beauty, and personal care sectors.
IN THEIR OWN WORDS: Madeline Kaplan, Principal at Selva Ventures, said, "Beauty is an incredibly emotional category, where both brand and product innovation are crucial. We aim to support emerging brands that provide innovative products that resonate emotionally with consumers, ultimately making self-care easier, more affordable, and more enjoyable."
Kiva Dickinson, founder and Managing Partner of Selva Ventures, said, "Health and wellness is a powerful driver of the consumer economy. We believe that by supporting brands that offer new and engaging products we can simplify and enhance the way people lead healthier lives. Our goal and mission is to make healthier living more accessible, affordable and enjoyable."
Dickinson told TechCrunch, “In the world of seed and Series A, there really was not a go-to investor providing those later-stage resources at the earlier stage. It was something that in technology you see often to get these companies off and running fast, but not in consumer brands yet. I have seen what every step of the way looks like, from venture to growth to buyout investing.”
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